A.I.S.E. first developed a series of visuals to optimise consumer washing habits more than 30 years ago. Initially called “Washright”, the objective was to make the use of household detergents across Europe more environmentally friendly.
The campaign was originally associated with the A.I.S.E. Code of Good Environmental practice. Since 2005, the industry promotes high sustainability standards through the A.I.S.E. Charter for Sustainable Cleaning. In this context, some mandatory consumer engagement material aimed at promoting the sustainable use of products is required.
In the context of the implementation of the Advanced Sustainability Profiles (ASP) of the Charter, A.I.S.E provides companies with the sustainable use panels. Most of this artwork has been developed on a product category level for six specific categories. The artwork is freely available to all companies placing products on the market in Europe. Today, these panels have a uniform look across all product categories.
- For consumers, the panels are a visual guide for saving water, energy, money and CO2, and direct the user to the Cleanright website for further guidance and tips.
- For companies placing detergents, cleaners and maintenance products on the market, this artwork, developed centrally by A.I.S.E., is available for use without written contractual obligations. However, companies must respect the specific technical and legal guidelines provided with each product category. Where space is an issue on product packaging, the full category specific panels may be replaced by the smaller green panel containing the tips only. These visuals are available freely to any company to integrate into their on-pack artwork when placing products on the market.
Artwork
Since 2012, A.I.S.E. provides a panel of best use tips for laundry. Conditions of use for this material are identical to the Laundry Panel. The professional artwork files can be downloaded here for manufacturers. Details on the tips for consumers can be found on www.cleanright.eu
