Removable sleeve icons were released by A.I.S.E. in 2021 as part of its commitment to help  increase the uptake of recycled packaging material and achieve the  voluntary pledge on plastic packaging. The icons encourage consumers to remove the sleeves from packs after use to facilitate recycling of the plastic bottle.  

The icon may be used by all companies in the detergent and maintenance product sector in Europe using full-body sleeves, and can also be used by other sectors, provided that the guidelines are respected.  The icon respects the guidelines provided by the European PET Bottle Platform, and can be used on all plastic bottles, not only PET.  

The guidelines and professional files can be accessed here. Manufacturers placing products on the market are asked to refer to the legal and design guidelines below to obtain more information about the EPBP endorsement and commitments from the industry. 

The sleeve icon includes: 

• A mandatory icon and accompanying text which must be placed on pack 
• A set of agreed translations for the call for action 
• An optional additional icon (the zipper – with no text)