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Consumers

Europe has over 500 million citizens, who enjoy modern lifestyles, a sense of wellbeing at home and healthy and safe public environments. This security is a major benefit of our industry’s products and services that deliver cleanliness and hygiene every day.

Communicating safe use

The safe use of cleaning products is a high priority for the industry and manufacturers convey vital information for using products in an optimal fashion that is both safe and sustainable for the human and the environment

When supplying professional customers, manufacturers often deliver training, customer service and dispensing equipment with products as part of a full cleaning solution. Safe and sustainable usage is an integral part of this package.

When a consumer buys a product in the supermarket, the opportunities to communicate safety instructions are more limited. The product label is the main opportunity for communication, and it carries information about the product, its ingredients, and most importantly how to apply it safely and sustainably.

One trusted official source of information

Since 2008, one trustworthy address provides advice and guidance on cleanliness and hygiene relevant to the use of all household products. Cleanright www.cleanright.eu appears on billions of packs of household cleaning and laundry products across Europe and is an integral part of the industry’s safe use icons, sustainable use panels and A.I.S.E. Charter for Sustainable Cleaning logo. Consumers also have the power to minimise the environmental impact of cleaning products and reduce the consumption of heat, energy and water resources. This multilingual site provides comprehensive information on products, practical sound advice on how to clean sustainably and read the safety directions on the label.
Read more about Cleanright
Cleanright Website

Understanding the importance of hygiene


In our 21st century world, cleanliness remains important for our wellbeing. When there is risk of spread of harmful microbes, it is vital to break the chain of infection so it does not spread to vulnerable persons. Each of us can maximise our protection against infection whilst sustaining exposure to microbes which are essential to our health. This may include for example learning how to target the use of disinfectants to the times and places they are required. This concept is known as targeted hygiene and is essential if we are to maintain a healthy environment
Read about targeted hygiene at home
How to keep safe from harmful microbes through targeted hygiene

Frequently asked questions

  1. How can I clean in a more sustainable way? Here’s what Cleanright advises
  2. How do I understand the text and symbols on the label of my cleaning product? Here’s what Cleanright advises
  3. Are cleaning products safe to use? Here’s what Cleanright advises
  4. Do I need to clean or disinfect my home differently when someone is ill? Here’s what Cleanright advises